Tuesday, July 2, 2013
Any Other New Yorkers Notice? COPYEDITOR NEEDED!
Yesterday I received a mailer detailing expanded criteria for types of PLASTICS. Also, PAPER. It can be ripped from a can and recycled (we are reminded). Hoorah and no argument with that.
But the mailer, sent to each and every 8 MILLION GIVE-OR-TAKE of us was printed as being "First-Class Mail." It wasn't first-class mail. Someone in the department must have noticed, and god knows just who had to manually cross out, with a marker, that portion on each mailer.
How long did it take to cross out 8 million "First Class Mail"s? I thought it was funny, not a hugely costly gaffe, just a gaffe under the watchful eye of Bloomberg who spends so much time instructing the police to stop and frisk, especially to stop and frisk nonwhites. He wasn't aware of his schnoz or that which was under it.
I like to imagine pizzas brought in and disgruntled teenager, children of city workers. I like to imagine a weekend devoted to correcting the mistake, having to send out a team to find an all-night Staples for more markers, someone paying for them himself.
HIRE A COPYEDITOR. If you can't find a good one, who is "thoughtful" (to quote an art director talking about my work), be aware I am here, at your service. No pizza required. (It's hard to proofread yourself, by the way. I know.)